Client: RECON Environmental, Inc.
Role: Art Direction, Brand Identity and Management, Senior Designer
RECON Environmental is an environmental consulting company headquartered in San Diego. They offer a myriad of environmental services, including habitat restoration, noise, air, and greenhouse gas analysis, and cultural resource surveys.
Our goal was to take the RECON brand and apply it across multiple mediums company-wide, from marketing collateral to fleet vehicles and building exteriors. While doing so we created a company culture already rich with an employee-owned attitude and enhanced it with a mindset that embraces RECON's visual brand and guides employees to apply the brand to all the products and services they create.
The company logo uses the Trajan typeface and the preferred tagline uses the Futura typeface. This combination of old and new, classic and modern, communicates a harmony between the environment and modern technology.
Brand guidelines for company wide application. Employees were trained to apply this guide to all external communications and products they create for clients.
RECON's 40th Anniversary Logo Seal celebrates an impressive 40 years of service as expert environmental consultants.
Hard copy and digital marketing collateral, such as newsletters, one-sheets, and websites are a key component of communication between potential clients and RECON and is used as a tool to showcase many of the environmental services offered as well as highlight RECON's high profile projects for past clients.
